Branding, or the definition of your company in the eyes of the marketplace, is so important to do, especially in a tight economy. Those that do it well stand out from the crowd. Those that don’t get mixed in the “barrell” with many, many others and have much less chance of survival.

There are two key elements I want to talk about today and that is your logo and your tag line. Let’s get started with your logo. I know you have all pondered the name of your business. Some of you use your name and some of you don’t. Either way, it is critical to get a great logo wrapped around that name in order to stick in your client’s mind. That is the idea behind a great logo!

What does a logo design need to accomplish? There are several things to keep in mind.

*Is your logo strong, simple and without clutter?

*Is your logo bold, making it easy to see and comprehend quickly?

*Is your logo appropriate to your business?

*Is your logo designed in a easy to read font that works well in color, black and white, in a fax, on a mug, etc?

*Does your logo communicate your business and its essence clearly?

These are just a few of the design elements that enable a logo design to do what it is intended to do. Take another look at yours and make sure it is effective. And remember, don’t change it often. It takes a long time for it to become well known in the public. If it needs a “face-lift”, just do a little, but to completely change it on a whim means starting over each and every time!

Now let’s talk about a tag line which is a 2-7 word phrase that accompanies the logo and expresses your business’s most important benefit or message. We sat down with our staff and had a meeting about the words that would describe Walden’s and Studio B, our associate-run division. It was tough! We thought and thought, and after a while, came up with these tag lines. For Walden’s, it is “Images that Speak” and for Studio B, it is “Simplicity. Re-defined.”

Great tag lines need to flow with your logo and present your intended message quickly and clearly. The benefits of taking the time to craft a great tag line are well worth the effort! It helps define who you are and sets you apart.

Creating a great logo and tag line are critical in creating a brand that is memorable in the minds of clients. After all, there are many competing voices out there and we want potential clients to hear our voice loud and clear above the competition!

Have a great week everyone!  Bev

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