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Bev’s Blog

Majoring on the Minors

May30

In front of the "Harry Potter" building

During the many years that Tim and I have been teaching together, we have always stressed majoring on the minors and explained that it is a foundational element of excellence. Most people say to stop majoring on the minors; don’t sweat the small stuff and so on. We say ,”Sweat the small stuff; it’s what separates you from the masses!”

This mentality goes back to Tim’s father, Bob, who taught us both to be excellent at all that we do. Tim often states that his dad said he could come to him with anything except an excuse! So, during our formative years while we were learning the business of photography from Bob, we were taught over and over that you watch the details and if something is not right, you fix it, even if it costs you money.

Today, we are probably a bit overboard on making sure we major on the minors:-) However, I would rather be that way than be the studio that clients whisper about because we delivered shoddy products or lukewarm service to them! It is now part of our DNA to make sure our clients receive only the best products, service, experience, effort…we give our all to them so that we can lay our head down at night and sleep peacefully, knowing we have done a good job that day.

That brings me to the introduction of our Coaching Community which will be available Tuesday, June 1st for you to join. Just as we would offer our clients only the best, Tim and I have invested our hearts and souls plus hours, days, weeks, months and years into this new venture, and we did major on the minors for those photographers who want to join us in our Coaching Community! Have you ever lost sleep over a project you were working on because you started thinking about a new idea in the middle of the night? Welcome to our world!

We, along with our amazing associate, Jeremy, have created the Coaching Community as a place of learning for those ready to get serious about both the art and the business of photography. For those who love Card Templates…we have them for you to download (two each month) as part of your subscription! How about Image Studies where we take an image and lay out the details of how it was created in both audio form and as PDFs for you to print and start your own binder! Little nuggets of wisdom on everything from Sales to Marketing to Leadership are included in our Fridge Notes which are fun to read each day. Ever have questions that you just can’t figure out? We have the answers in our Q&As and it’s all audio-based, so you can hear us tackle tough questions in detail that we have gathered from photographers all over the world on many different topics. As if that’s not enough, we also have in-depth teaching videos and audio lessons in our Knowledge Library on pertinent topics for today’s photographer as well as a Forum where ideas can be exchanged between members. On a random basis, we will also be posting cool gifts, absolutely FREE, that we call RAK or Random Acts of Kindness! June’s RAK gift is a set of three textures from Italy’s little Tuscan towns.

At this moment, Tim has an extensive tutorial on the home page of our website, which will take you on a tour through the Coaching Community and its benefits. Be sure to watch it and join us on this exciting venture June 1st to receive our special introductory price! Have a great week!

Bev

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