Image Prep for a Sale
This week, I thought I would post how I get images ready for the Sales Appointment. Above, you see a before and after. Below, I show the Before, two in-between steps and the After to show the progression. The reason I do this prep is because people are visual, so I want to put my best foot forward in the Sales Room to show what a wall canvas will actually look like or at least, get it close.
As it does take more time, I do a simple and quick prep on a group of my favorite images and do this extensive work only on the one or two I suggest for the wall pieces. Once clients see the “fixed” image(s), they are sold! Some of you are thinking you don’t have the time to sort and then work on a few images that you suggest, but my thought is I would rather take the time in private, before the sale, to sort, eliminate and work on these few suggested images and then, the sale is much shorter and much less confusing and tiring. On the sales audio I recorded called “Solving the Puzzle of Successful Sales”, I talk about the three things that kill a sale; confusion, frustration and fatigue. You want to avoid these things at all costs!
The four image details:
1. the Original image has just been cropped and nothing else.
2. Image 2 has been retouched to remove the red blotch on the bridge of her nose and a few stray hairs and then I applied the Imagnomic Portraiture filter and brought the opacity down to where it looked soft, but still natural.
3. Image 3 has been vignetted and had the edges blurred using Tim’s palette from Ron Nichols. Even though named Tim Walden’s Black and White Darkroom palette, it works beautifully for color imagery as well.
4. Image 4 has the eye work applied and also other highlights bumped up as well as a few lashes added and the darks enhanced which include the pupil and the ring around the iris. When all was done, I darkened the entire image a bit.
Hope you enjoy this post! Check out Tim’s palette at www.ronnichols.com and my Sales mp3 audio on our website under Educational Products.
Bev
