In the Sales Room…Experiencing vs. Explaining

We often ask photographers as we teach, “How much time do you spend in a typical sales appointment experiencing the imagery versus explaining your finishes, sizes, packages, etc?”

What is usually said is 50/50 or 40/60. We are looking for experience to vastly outweigh explanations, so the answer for us is 90% experience and only 10% explanation at the close to validate the purchase.

There is a saying, “People buy with their heart first and then justify the decision with their head.” We live and breathe that mantra in our sales appointments. We hit hard on emotional aspects of our imagery and stay on it throughout most of the hour and do a quick rundown of more factual items at the end.

What clients are buying is experience, emotion and memories. What clients are not buying is paper or canvas, bubble texture or linen texture, 16×20 or 11×14…this or that!

If there is too much talk about the details and not enough about the emotion, it switches the brain from right to left, from emotional to factual. You are asking them to think and all they want to do is feel!

What we do to combat this is a two-pronged approach; simplify everything and pre-educate the client before the sales appointment.

Years ago, we realized we needed to simplify, simplify, simplify! We started taking things off of our price list, eliminated packages (too hard to explain in a short amount of time), took off finish choices, combined sizes for one price (ie: 8×10, 5×7, 8×8 are all one price) and took the Session Fee down to either studio or location.

I cannot stress this enough; you need to offer less and really strengthen the items you do offer. Look at your price list(s) and try to fit everything on one 8.5 x 11 page. If it doesn’t fit, take off items until it does. This process took us years to do, so don’t do anything you feel uncomfortable with…keep working on it every year.

The second thing we do is to pre-educate the client through phone conversations, discussions at the Design Appointment, letter we send and then we follow up with PDFs. Every time and through every medium, we say the same things over again. We find that redundancy is a HUGE factor in our success. Clients don’t often get the details the first time, so the repetition is crucial to sharing the information they need to know.

What this does is allow me to focus on the emotion during the sale and then briefly hit the factual items at the end since they have already been told everything throughout their time with us.

So, my question to you is this…”How much time do you spend in a sale explaining versus experiencing?” If it is too much, how can you change that scenario?

Have a great week everyone!  Bev

Share on Facebook

This week’s blog is about looking inside ourselves and our businesses to determine if we are the highlight of our client’s day; the very BEST part of their day.  We must be exactly that in order to stand apart from the competition, and in this market and economy, the ones that go the extra mile are the ones who will rise to the top and succeed. In fact, in a Seth Godin blog I read a few weeks ago, one thing he said stood out to me. He said everyone goes 90% of the way, but it is those who push through and go the final 10% that will be the successful ones! The final 10% is the hard part, the part that nobody wants to do. After all, isn’t 90% enough? Not in this business!

I love this quote, “It is our professional responsibility to be absolutely delightful!” from the book “Indispensable” by Joe Calloway. We are in a business where people and our relationship with them is critical; we don’t sit in a cubicle in a huge office building entering data into a computer…no, we meet and greet the public daily and we must win them over and form bonds immediatley.

In order to do that, we need BIG VISION, CREATIVITY and the WOW FACTOR.

It takes BIG VISION to see down the road and understand the immensity of your business and how all of the parts interact with each other. Even after 30 years, I am not very good at seeing down the road, but Tim is! Between the two of us, we succeed because of his vision of who we are, where we need to be in one year, five years and ten years, and then, what it will take to get there. I am more in the moment of the day, rarely meditating on the future. If you are like me, you need to find a “Tim” who can help you make a plan for your future. However, the vision of your business and how it needs to develop should be birthed from you.

Second, we need CREATIVITY. I used to teach how to be more creative in artistry and photography. Now, I see creativity as being useful in running our business  and help us to stand out from the rest. One example I can think of is a mailing we just sent out to names our “partners” gave us. Our partners are businesses in the community that help us gain clients and we do the same for them. We asked for a list of ten of their best clients we could send a special mailing to, and we wanted these mailings to be something that was more hand-made, not a press product. In other words, we wanted these people to notice our mailing since everyone gets so much “junk” mail these days. We had some beautiful, soft blue watercolor type paper, a rubber stamp set and black ink. What we did was cut the paper into 5 3/4″ squares, stamped them with the stamp that said “A Note For You” with a tree branch and a little bird and then we hand-wrote our message. These went into vellum 6×6 envelopes (envelopemall.com) with an image we printed in-house the same size. They looked really sweet and different and we felt we had created a unique mailing piece for this handful of potential clients. So, open your mind and brainstorm often. Don’t be a follower all of the time; create a path for others to follow every once in awhile.

The WOW FACTOR, to us, means doing something totally unexpected for a client! We provide a WOW experience with our facility, our staff, our work, our service and our experience. It takes all of these things working in harmony to create a fully finished WOW factor. The scary part is that this can be destroyed by one staff member doing or saying the wrong thing. That is why we must work on building a culture of WOW experience within our studio.

Think about  Starbucks employees. We go there at least 5 times a week and have our order taken by different people working the window, but they are all similar personalities. They are young-ish, quirky, talkative, kind, interested in us and what we are doing, and in general, very engaged with us on many levels. I LOVE  that! It makes me feel special. It is the culture of Starbucks!

To build the culture we desire at Walden’s, we meet weekly, we talk, we teach leadership principles in our staff meetings and we understand that what we put importance on is what our staff will put importance on as well. It flows from the head down! We also live what we preach! We do love our clients and they are like family to us! We are authentic!

So…are you ready to up the ante and be more delightful this upcoming week? I would like for you to write and tell me how you create a delightful experience for your clients. Have a great week!  Bev

Share on Facebook

Our journey in understanding this principle started in our previous studio 15 years ago after I read the book, “The E-Myth-Revisited” by Michael Gerber. The sentiment that caught my eye was that whatever you perceive yourself to be, others will perceive as well. Perception is more important than reality for it will become your reality. We’ve all heard the saying, “To be successful, we must look successful.” It is absolutely true!

Even in the biblical account of the 12 spies (Numbers 13:32-33) that went into the promised land (which was then occupied by the giants), we see this principle at work. “So they (the spies) gave out to the sons of Israel a bad report of the land which they had spied out, saying, “The land through which we have gone, in spying it out, is a land that devours its inhabitants; and all the people whom we saw in it are men of great size. There also we saw the Nephilim (the sons of Anak are part of the Nephilim); and we became like grasshoppers in our own sight, and so we were in their sight.” Wow, every time I read that I am amazed that we do have the power to change perception by changing how we perceive ourselves! By the way, they lost the promised land because their perception of themselves as grasshoppers in other’s eyes! They just gave up!

After I read “The E-Myth-Revisited”, a major change took place. We started to see ourselves as successful to attract others that were successful. Our clientele changed from those looking for a deal to those looking for art, which was another perception that we were working to change. We became artists, not just another photography studio that took “pictures.” In fact, we changed our vocabulary as well, watching every word we said to make sure it sounded successful. Pictures became portraits or images and we still use those terms today.

We started working on our studio to make it look like an art gallery instead of a photography studio by removing clutter, small images, proof portfolios and signage. We even made the hard decision to hang just a few larger images in magnificent frames rather than a bunch of smaller wall images. Choosing which few would get the honors…that was hard! We replaced carpet and then bought a pricey oriental carpet for the front room (on payments) because we didn’t have the money to be doing all of this at that time. After talking to a carpenter, we decided to add crown moulding to the main floor which was unheard of with commercial dropped ceilings, but it looked beautiful! Specialty lighting was added, wall colors were changed to a deep, rich eggplant color, custom drapes were made for the front bay window area and we were almost there, but there was still the furniture.

The funniest thing happened when Tim came in and said he wanted all of the front room furniture gone…out…now! What we had at that time were wing back chairs in mauve (this was the late 80s) and claw feet end tables in dark woods. We replaced that furniture with sparse benches and columns to hold sculptures. Very sparse…very artsy! Our gallery was finally taking shape and we felt we were looking successful! In fact, a doctor came in for a business portrait not long after we made these changes, and as he stepped through the front door, he stopped and said, “Wow, I am going to be spending some money in this place!” We knew then we were on the right road!

As a final move, we decided to separate the galleries by style, so the entire main floor was dedicated to our newly introduced Relationship black and white portraiture, all in the same white mats and simple black frames. We moved the Color Studies to the lower level and our Sales Room became the Color Study gallery. We didn’t have Studio B or Beau Visage at this time.

When we moved into our current facility, we remained true to the lessons we had learned in our previous studio. We knew we wanted to look successful, to be a place where art was purchased, and we wanted our clients to have a grand experience. When we were talking with our contractor, she asked why we were wasting so much space on the front gallery when we could use more space in the office area. We told her that just the opposite was true…a large gallery that had the WOW factor was never wasted space! We put in dark cherry floors, separated our galleries physically within the facility (just like before), put in specialty lighting and installed Tim’s dream, a waterfall.  We don’t exhibit any small prints and we keep clutter away (all lessons learned before).

Today, Walden’s Photography has a grand presence in the community and our clients are wowed as they walk through the door. So, back up, take a look at your facility and see what you can do to improve. As you perceive yourself to be, so are you!

Have a great week, everyone. Remember to check out our Coaching Community and join! We are already having so much fun on the forum with topics that are so interesting to discuss (and there is so much more to see, learn and do).  Bev

Share on Facebook

During the many years that Tim and I have been teaching together, we have always stressed majoring on the minors and explained that it is a foundational element of excellence. Most people say to stop majoring on the minors; don’t sweat the small stuff and so on. We say ,”Sweat the small stuff; it’s what separates you from the masses!”

This mentality goes back to Tim’s father, Bob, who taught us both to be excellent at all that we do. Tim often states that his dad said he could come to him with anything except an excuse! So, during our formative years while we were learning the business of photography from Bob, we were taught over and over that you watch the details and if something is not right, you fix it, even if it costs you money.

Today, we are probably a bit overboard on making sure we major on the minors:-) However, I would rather be that way than be the studio that clients whisper about because we delivered shoddy products or lukewarm service to them! It is now part of our DNA to make sure our clients receive only the best products, service, experience, effort…we give our all to them so that we can lay our head down at night and sleep peacefully, knowing we have done a good job that day.

That brings me to the introduction of our Coaching Community which will be available Tuesday, June 1st for you to join. Just as we would offer our clients only the best, Tim and I have invested our hearts and souls plus hours, days, weeks, months and years into this new venture, and we did major on the minors for those photographers who want to join us in our Coaching Community! Have you ever lost sleep over a project you were working on because you started thinking about a new idea in the middle of the night? Welcome to our world!

We, along with our amazing associate, Jeremy, have created the Coaching Community as a place of learning for those ready to get serious about both the art and the business of photography. For those who love Card Templates…we have them for you to download (two each month) as part of your subscription! How about Image Studies where we take an image and lay out the details of how it was created in both audio form and as PDFs for you to print and start your own binder! Little nuggets of wisdom on everything from Sales to Marketing to Leadership are included in our Fridge Notes which are fun to read each day. Ever have questions that you just can’t figure out? We have the answers in our Q&As and it’s all audio-based, so you can hear us tackle tough questions in detail that we have gathered from photographers all over the world on many different topics. As if that’s not enough, we also have in-depth teaching videos and audio lessons in our Knowledge Library on pertinent topics for today’s photographer as well as a Forum where ideas can be exchanged between members. On a random basis, we will also be posting cool gifts, absolutely FREE, that we call RAK or Random Acts of Kindness! June’s RAK gift is a set of three textures from Italy’s little Tuscan towns.

At this moment, Tim has an extensive tutorial on the home page of our website, which will take you on a tour through the Coaching Community and its benefits. Be sure to watch it and join us on this exciting venture June 1st to receive our special introductory price! Have a great week!

Bev

Share on Facebook

We are in Philly and between getting ready for this trip and working towards the Coaching Community opening next week, I am postponing a new blog until next Monday:-(

Have a great week everyone!  Bev

Share on Facebook

Today, I’d like to talk about a topic I am learning more and more about, and that is telling stories. What does this have to do with business? Everything! In the book “A Whole New Mind” by Daniel H. Pink, a quote is stated that goes like this, “Humans are not ideally set up to understand logic; they are ideally set up to understand stories.”   Roger Schank, cognitive scientist. Where do we, as photographers, have the most trouble getting clients to understand the value of photography and how they can use it in their own homes? I would have to say in the Sales Room.

The Sales Room is where I have learned how valuable stories can be in promoting understanding, both of our photography and its value. For instance, when you have a repeat client who purchases wall portraits each trip, how are you going to handle it when they say they don’t know where to put any more wall portraits. Or you have a client who says they just don’t have much wall space. When I hear this, I instantly think of a story my good friend, Sarah Smith of Kent Smith Studios, told me. She said this, “Art will always travel the home, just as an art museum puts up a featured exhibit, but then moves it as a new featured artist comes in.”

What does that mean to you? I will tell you what it means to me in a story. We have two daughters, grown now, but can you even imagine how many wall portraits we have of them? Each portrait is valuable, depicting a special time in their lives, so why would I want to remove them from my walls at home? The answer is I don’t, but I do move them around, just as a museum might do with a featured artist’s exhibit. Let’s talk about the rooms in a home. Here is where I always ask them what is the primary wall in their home where they could see and enjoy a portrait the most. Many times, the answer is over the mantle in the den or family room. Bingo. I say to my clients, “That is where you will always display your most current portrait, just as an art museum would display its featured artist in the main area of the museum.”

Then I go on and say, “Now, what about the portrait that is already there? What do you do with it? Well, let’s think together about a secondary spot in your home where a portrait will still be seen, but maybe not in the top prime spot.” I then give the example of my home as my story continues…the secondary spot in our home is actually in the kitchen where we have a sitting area and we are in the kitchen all of the time. Surely, anything there will be seen very often. Then I ask them to tell me their secondary spot. You see, if you can give examples on your own home, it helps them visualize theirs. We then go on to the third spot we might consider moving a portrait, the forth spot and so on. I give many examples of where I hang portraits in my own home through STORYTELLING. It helps them visualize cold, hard facts in context and with emotion of me telling them about our girls growing up and how quickly that happens.

In fact, I also tell them a story about Tim’s mother and something she once said about her home. She has a small home, but has more furniture, art pieces and beautiful flower arrangements than you could imagine would fit, yet it always looks so put together and striking. I remember she once said that if she loved something, whether it be a couch, a table or another piece for the wall, she would find a place for it. She did not consider, before she bought it, where she would put it. No, her thinking is just the opposite. So, that is another story we can tell in the Sales Room when someone says they just cannot imagine where they will put a wall portrait in their small home.

So you see, you need to arm yourselves with your own stories. I want to end this blog with a quote from the book “Thing That Make Us Smart” by Dan Norman. “Stories have the felicitious capacity of capturing exactly those elements that formal decision methods leave out. Logic tries to generalize, to strip the decision making from the specific context, to remove it from subjective emotions. Stories capture the context, capture the emotions…stories are important cognitive events, for they encapsulate, into one compact package, information, knowledge, context and emotion.”

Have a great week! Bev

Share on Facebook

This week, I am excited to write about my friend, Angela Carson, who, along with her husband Steve, were our guests last week after they attended the Kentucky Derby. We sat around the table, drank coffee and chatted and I wrote down  a few of Angela’s witty comments about photography in general, her life and her studio. And remember, she lives and operates her studio close to Detroit, Michigan, one of the hardest hit areas in the country economically. I know you will enjoy her comments as much as I did!

About the recession: “I made a conscious decision at the beginning of this year to not participate in the recession! The thing that I had to change the most was my attitude from last year.”

What I did: “I knew I needed to get people through my door, so I decided to start some personal projects and the first one was a newborn coffee table book. I invited clients with newborns to come and be a part of this project and then I could do additional sales to the parents as well.”

What makes me happy? “If I am taking photos, I am in a happy place.”

Decisions I made: “I refuse to worry about what others in my area are doing. I stopped hanging out with negative people that would pull me down.”

Another philosophy: ” If I can get 125 clients a year through my door that I can make happy with my photography, then I am happy. That’s all, 125 people!”

Funny comment: “If you are Carla the Coupon Clipper yourself, you are going to attract the same type of client.” Interpret this however you want.

In the Camera Room: “I always say to my client during the session, “You are going to run out of money way before you run out of images your like.”

In the Sales Room: “When clients ask for their session on a disk, I am not afraid to say, “No, this is now I make my living.”  I think photographers are afraid to say that. Twenty-five years ago, I heard a photographer say if you give away your proofs, you give away your profits and in today’s lingo, that would translate to if you give away your images on a disk, you give away your profits. You cannot make a living giving away intangible things”

How she stays in contact with clients who move (this is my paraphrase since I couldn’t write fast enough): Angela said if a great client moved away, she did everything she could to keep in touch with them. If she happened upon them or a family member or friend, she always planted the seed that she could fly to them to do their photographs. After all, she said, what is a ticket to fly anywhere…$300 or so? What is that in comparison to a great sale? Also, what she does when she is trying to close these deals is to make up any story (excuse) of why she needs to go to where these clients are. For example, if the client had moved to Denver, she would say to them that she had a cousin she was going to visit out there and while she was there could do the portrait. Or maybe there was a museum in that city that her and Steve were thinking of visiting and while she was there, she could do their portrait. In other words, she is a quick thinker as to why she is going to be in a particular city that just happens to be where her clients are!

Final comment: “For most of us that have been in business for awhile, we have always had clients without having to work hard to get them and we became content with status quo. Now, we cannot be fat and lazy; we must work hard to get clients through the door.”

Have a great week everyone! Bev

Share on Facebook

This week, I want to talk about injecting emotion into the sales process. Of course, we have the best profession for that! How many products out there on the market can evoke such deep emotions?

We first learned the value of this principle when we started the Relationship Black and White portraiture 15 or so years ago. When a dad caressed his newborn son or a mom hugged her toddler with her eyes closed, we could actually feel the love coming out of those images. Before we started Relationships, we were doing mostly Color Studies which were beautiful in their own right, but the emotional punch wasn’t there without adding a parent or two into the mix where we could then capture those intimate moments in time that happen so quickly. When you add parents loving and hugging their children, celebrating their love for each other, that is emotional to the 10th power. So why wouldn’t you use it in the salesroom? It is simply completing the equation.

Actually, with our Relationship Black and White portraits, the emotional  journey begins in the Design Appointment. That is where we start scripting each client’s portrait according to the story they want to tell. Instead of asking which prop or background, we instead ask, “If this portrait were a chapter in a book of your life, what would the title of this chapter be?” Instantly, we are going into deeper water than they have been in at at photography studio and it changes the expectations dramatically. Now, this is no longer just a “picture”, but a capturing of something much deeper. After that, we play a beautiful AV show which has parents talking about their children along with showing emotional imagery. Our entire Design Appointment sets the stage for the next session, the photography session.

If you recently purchased the Relationship Pose Guide, you will see some of the most striking and intimate posing I know of! It takes some practice to get the hang of doing Relationship imagery, but it is still our most popular format of photography after 15 years. That says something!

OK, now onto the Sales Appointment which is our topic today. How do you make the sales process more emotional and why is it important? Let’s talk about importance first. When you have an emotional component, clients relate much more strongly and the desire to have the product is much higher. After all, it is intimately connected to their minds, their history, their memories and their lives. Remember the MasterCard commercials which tell a story about how much things are and then say, “but some things are priceless.” They are using emotion to sell their credit card! Really??? But it works!

Emotion also adds value. We are selling art pieces, so to speak, and they must be as valuable to the client as an oil painting from an art gallery. We punch up the perception of value with emotion. We add more emotional value with our Journaling pouches that we add to the back of each wall portrait which have special papers enclosed for the parents to write letters to their children. When they give that child their portrait at a much later date, how important and emotional is that letter they wrote when that child was two or three and is now an adult? Very impacting!

I also play emotional music during the sale using Pandora radio. I select a station with haunting, soft music like the Celtic Women or a soft, classical station. Pandora radio is awesome and it helps set the stage! If you like lullaby music, an old CD by Olivia Newton John called Warm and Tender is also great to use!

I speak emotionally. I am EMOTION! During that sale, I am talking about their children in emotional ways, experiencing the portraits with my clients. Every nuance of that baby or child is pointed out such as dimples, eyes, chubby legs, etc. I love people and I love children, so this is natural for me. I enjoy the portraits as much as the parents. If you are not naturally this way, you need to learn or hire a salesperson that is!

Finally, our motto is that we need to spend the majority of our time in the sales room experiencing the images, not explaining finishes, packages, specials, mounting, sizes, options, options, options. Remember last week’s blog. If you have too many choices, the experience goes out the window when you have to kick into explanations and that turns on Left Brain which is logical and not at all emotional. Left Brain judges only on cost. I want Right Brain to be present in the sales room with me and that means keeping the emotion high during the sales process. What can you do in your studio to improve this aspect of your sales?

Share on Facebook

As I have taught sales over the past few years, this is a lesson that seems to need repeating over and over. What is that lesson? SIMPLIFY! SIMPLIFY! SIMPLIFY! We make our clients CONFUSED, FRUSTRATED AND FATIGUED with too many choices! What brought it back to my mind was a story on one of my favorite shows, “Sunday Morning.” They did a story on decision-making and how we process information.

Let’s get started with this quote from the show.

“Researchers say it’s all but impossible for our minds to process more than seven bits of information at any given time. For a long time people have said that the best way to make a decision is to be rational,” Lehrer said.

“And yet, in recent years, scientists have discovered that the rational brain can only take in a few bits of information at any given moment. So, you start giving it too much information and it starts to short-circuit and sputter.”

This is exactly what I teach about Sales; too many photographers have so many product offerings and packages that a decision by the client becomes nearly impossible to make and you hear those dreaded words, “Can I just go home and think about it and get back to you?” You do understand, don’t you, that this statement is the death of the sale. When a client leaves your studio without making a decision, that sale is literally gone or diminished to the point that you won’t be able to stay in business if they all ended that way. On top of that, they NEVER get back to you when they say they will and it will leave you chasing them for the order. This can potentially create a contentious situation in which they perceive you as bugging them to the point where you lose them as a client forever. It is not a good outcome for all of the effort you have put into the session, that’s for sure!

What would have been a wall portrait becomes an 8×10. In the client’s mind, when they go home and the excitement and emotion is gone, they will revert to the lowest price as an escape route and talk themselves into 8×10s being good enough. They have lost the single most potent factor in the sale and that is YOU! They have also lost the impact of the emotion the image has when it is projected on a large screen in beautiful detail!

Although there is not an answer 100% of the time to fix this, what can you do to avoid it most of the time? I believe the first thing to do is to look at your product line(s) and start eliminating as much as you can to get it down to one 8 1/2 x 11 page. For example, we used to have five different Session Fees; single person or business head and shoulder, two people, group, bridal and location. Now we only have two fees which are studio and location. We don’t count the number of people and charge by that-too confusing! We used to have four finishes a client could choose from; now we have one! Once we realized that we were just causing confusion with all of these non-essential details, we started deleting them one by one. Now we have only a matted fine-art giclee prints for our Relationship Black and White Fine Art line and stretched, framable canvasses for our Color Study line. Done! We did this pruning over several years, so use wisdom in pruning your products. What the client really wants is to know you are the right photographer for them and you will make them look fabulous. The proof is in the pudding, as they say, and our clients are so satisfied with our finished product that we don’t need all of the extraneous stuff.

Another way to cut down on too many choices is in the actual number of images you are showing. Can you pare that down some? We use ProSelect and edit, edit, edit the number of images we want to show our clients down to the cream of the crop. What may have started with 80-100 images shot ends up being 8-10 images shown the client as their Suggestion. See our VideoCap on Selling with Suggestions. I have attached a preview below.  I hear some of you gasping right now at that thought. What I show our clients (my number one goal) is the 8-10 images that we “fix” meaning these images are beautifully retouched, contrast is adjusted, they are cropped properly, etc. I do have another group which I am not hiding, just not mentioning as much, and this is the group the Suggestion images came from. This group has about 25 images in it and we do all of our selections from that. However, because the Suggestion images have been properly prepped and are the best ones (in our eyes), they are the ones usually chosen.

“Don’t tell Baskin Robbins, famous for its 31 flavor campaign, but in fact more choices may make an actual purchase less likely, as Professor Iyengar discovered with her supermarket “Jam Experiment.”

In one display, she put out six samples of jam. In another, 24.  Result: Shoppers mobbed the table with 24 varieties . . . BUT they were 10 times more likely to buy jam when they were staring at only six.

“Everybody wants to go to that store that offers you a thousand options, and that’s the best recipe to walk into that store and walk out and buy nothing,” she said.“

Are you ready to prune yet? Stay tuned next week for a follow-up blog on why we need to inject more emotion into the sales process. Watch the preview VideoCap on Selling with Suggestions below, purchase it (of course) and have a great week!  Bev

Share on Facebook

I am soooo late in posting the blog today, but with good reason. We are totally re-vamping our website and it is taking up all of our time right now! For awhile, we have not been happy with the functionality of the site and we are always looking for ways to improve it. When we got hacked, it was an opportunity to look at something new, so we got together with Jeremy and he showed us a new layout that is so much better. In fact, he knew we would like it and had already started laying it out.

Some of the new items it will include are a Template Club with monthly downloads (yippee), a re-designed Coaching Community that will now be a monthly subscription, and if someone wants personal interaction and critiques from us, the Coaching Community subscription will be the base, but there will be an added fee for the personal coaching portion. You may not see that part at first, but just be looking for it as we keep adding to the site.

I think you will like the Store area which is much more simple to access and my blog has a more prominent area on the Home page. Overall, a huge improvement. So, if you will excuse me this week from posting my blog, I will be back next week with a great one I already have in mind.

Available on our new website later this week; our newest VideoCap addition, The Design Appointment.” Many of you have asked us to do this one, so here it is. Tim will walk you through how we talk to each client to get them on our team. Listen closely to his wording; he is the master at saying things exactly the right way. At $39.00, it is a bargain and will make your job so much easier in the camera room. Check it out under Products/VideoCaps on our new website later this week.

We will let everyone know when our website goes public, so be on the lookout. I am so excited! Have a great week, everyone!

Bev

Share on Facebook